Pet food, decoded

Know exactly what's in their bowl.

Scan any dog or cat food and instantly see an ingredient-by-ingredient breakdown — what's toxic, what's questionable, and what's genuinely good. No more guessing from the label.

Join the waitlist See how it works
Coming soon onApp Store
Coming soon onGoogle Play
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Hi, Bella

Scanning for Bella · Dog
🥩
Meats
🐟
Fish
🥦
Veggies
🌾
Grains
🦴
Treats
Scan a product
Point your camera at a label or barcode
Popular foods
🍖
92
Blue Buffalo
Life Protection Chicken
🐟
74
Purina
Sensitive Salmon
27 ingredient risk flags • Sourced from ASPCA & FDA • Works for dogs & cats • Hundreds of foods, growing
How it works

From label to answer in seconds

Center the barcode or ingredient list
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🍖
74
out of 100
Sensitive Skin & Stomach Salmon
Purina Pro Plan · Dog
1Avoid
3Moderate
18Safe
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Ingredient breakdown
Caramel ColorAvoid
Pea ProteinModerate
Natural FlavorsModerate
Salmon
Brown Rice
Sweet Potato
Show all 22 ingredients
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Search

Search a pet food or brand
🍖
Blue Buffalo
Life Protection Chicken
92
🐟
Wellness
Complete Health Salmon
88
🦴
Pedigree
Grilled Steak & Veg
52
1

Scan the barcode or label

Point your camera at a barcode, or snap the ingredient list. PurePaw reads it instantly — even offline for foods it already knows.

2

Get a clear safety score

Every product gets a 0–100 score against known toxins and concerns, tailored to whether it's for a dog or a cat.

3

See every ingredient, flagged

Each ingredient is marked safe, moderate, or avoid — with the "why" and a source you can tap, so you're never guessing.

4

Compare and find better

Search hundreds of foods and instantly see which ones score higher — so you can trade up with confidence.

Everything in one scan

Built for pet parents who read labels

Fast, honest, and grounded in real veterinary and FDA sources — not marketing claims on the bag.

📷

Barcode & label scan

Native barcode detection for instant matches, plus AI label reading for anything not in the database.

🚦

Safe · moderate · avoid

Every ingredient is checked against 27 risk flags and clearly color-coded, with plain-language explanations.

🎯

0–100 safety score

One number that tells you how a food really stacks up — no more decoding jargon on the packaging.

🐶🐱

Dogs & cats

Species-aware analysis — a food is scored for the pet it's actually made for, since risks differ.

🐾

Pet profiles & allergies

Add your pets and their allergies, and scans get personalized to flag their specific triggers.

📚

Cited sources

Flags link to ASPCA, FDA, and veterinary-nutrition sources — tap to read the evidence yourself.

0

A score you can trust at a glance

PurePaw weighs every flagged ingredient — acutely toxic items weigh heaviest, controversial additives less — into one honest number, so a good food and a bad one are impossible to confuse.

80–100 Excellent
60–79 Good
35–59 Poor
0–34 Avoid
Coming soon

Be first to scan smarter.

PurePaw launches soon on iOS and Android. Join the waitlist and we'll let you know the moment it's live.